Search Engine Optimization is the process of improving website visibility on organic Search Engine Results Pages. It involves traffic acquisition through organic or natural methods that also generate website traffic and target leads that can be converted into your customers.
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WHAT IS SEO?
Our SEO Services
GrowthScout SEO offers strategies that are flexible and upto-date to help your business adapt and still emerge successful in a fast-changing digital landscape. We can put you in control of your business, establish your brand, and improve your ROI by implementing techniques and using tools that can put your brand on top of the search engine results pages.
ON-PAGE OPTIMIZATION
On-Page SEO or On-Site SEO is the process of optimizing your website to help improve your search engine rankings.Through a range of techniques you can create a website that can be read by both potential customers and search engine robots. allowing them to easily index your web pages, understand your site content, and easily navigate the structure of your website, thus affecting your website ranking. On-Page SEO involves different parts of the website that you have control over and can manifest changes on the website. This strategy involves several aspects including:
Title Tags
Headings optimization gives more weight to certain words that need emphasis, showing search engines the most important parts of the page that reflect the content of your page.
Headings (H1 tags) Optimization
This involves placement of targeted keywords in the title tag of each page on your website using the best optimization practices.
Page Load Speed Optimization
Creating the best user experience involves fast loading of pages. It is important to optimize pages for faster loading and to ensure visitor retention.
URL Structure Optimization
URL structures can be optimized to include the keywords that you are targeting whenever appropriate. This process should be done with care to avoid problems with website structuring and navigation.
Image Optimization
Insertion of relevant keywords that describe the images on your website can help search engines understand your content and drive traffic to your site when certain keywords are searched.
Internal linking
Linking internally to other pages on your website helps visitors in navigating your website and it is also useful to search engines.
Page Load Speed Optimization
Creating the best user experience involves fast loading of pages. It is important to optimize pages for faster loading and to ensure visitor retention.
Page Content Optimization
Content is king and you must create pages that offer information that are useful to people. Content must be optimized to be readable and provide value to the end user.
OFF-PAGE OPTIMIZATION
Offpage SEO is composed of techniques that are focused on improving your website’s domain authority through the act of acquiring links from other relevant websites. This strategy involves a range of tactics that allow acquisition of link without changing anything on your website copy.
Content Marketing
With an awesome content, it would be easier for other industry authorities to link to your website because of the value it offers.
Social Media Marketing
Content sharing on a range of social media channels build relationships and establish your brand which ultimately generate links to your website.
Email Outreach
Outreach to influencers in your industry can build relationships with influencers and can eventually earn link to your website..
